Year: 2023
Client: Mattel
Agency: Subnation
Role: Art Director, AI Designer

Strategic deck design, visual narrative architecture, and premium look-and-feel concepting for the Mattel Creations Collection presentation.

Tasked with positioning Mattel's iconic IP as a high-end, designer art and collector-tier lifestyle brand, I engineered a sleek, minimalist, and editorial presentation system. The layout balances stark, high-contrast typography with massive product photography blocks, beautifully organizing exclusive collaboration pipelines, limited-edition drop schedules, and brand vision concepts into a persuasive, elite-tier corporate pitch.

Year: 2022
Client: Sparq
Agency: Subnation
Role: Art Director, Designer

To introduce our first lineup of athlete NFTs, we are launching the SPARQBowl - a bracket challenge with contestants that include well-known personalities across the world of sports, from college and pro athletes, to musicians and celebrities, to influencers and sportscasters.

The SPARQBowl is all about igniting fans’ passion for college football, and our contestants will be tasked with riling fans up as they go head-to-head in daily voting challenges. Whoever wins more votes from fans in each round will advance to the next bracket, and our champion, the fan’s MVP, will win a chance to create customized shoes with the King of Sneakers.

Year: 2023
Client: King of Sneakers
Agency: Subnation
Role: Art Director, Designer

Adriana Gutierrez, aka King of Sneakers, is one of the most talented sneaker artists whose unmatched ability to transform shoes into works of art with ease and expertise is gaining her widespread global attention.

I created complete brand identity architecture, visual guidelines development, and comprehensive "Brand Bible" design for King of Sneakers. To capture the raw energy, prestige, and authenticity of global sneaker and streetwear culture, I engineered a bold, high-contrast typography system and a dynamic editorial grid layout. This foundational deck meticulously establishes the brand's core visual DNA—spanning precise logo treatments, sub-brand hierarchies, color theory rules, digital social frameworks, and physical retail spatial concepts—resulting in a definitive master system designed to ensure flawless brand consistency across all consumer touchpoints.

Year: 2024-25
Client: Microsoft
Agency: Mutiny
Role: Art Director, Designer

A massive, multi-medium global campaign designed to re-define Xbox's positioning in the gaming industry by proving that "anything can be an Xbox."

This presentation served as a client-facing document that tracked ongoing updates to the campaign.

Year: 2023
Client: MGM
Agency: Subnation
Role: Art Director, Designer

Strategic visual layout, narrative architecture, and premium pitch deck design for the James Bond 007 official collectibles portfolio.

Tasked with pitching high-end, collector-tier products to global stakeholders, I engineered a presentation system that mirrors the iconic, sophisticated, and cinematic visual legacy of the franchise. The layout seamlessly balances stark, elegant typography with high-resolution product photography and minimalist content framing—effectively structuring licensing strategies, exclusive product drops, and luxury tier placement into a highly persuasive, premium brand narrative.

Year: 2021
Client: Twitch
Agency: Subnation
Role: Art Director, Designer

High-stakes sponsorship deck design, experiential narrative architecture, and visual identity mapping for the world-renowned Gumball 3000 supercar rally.

To capture the event's unique fusion of elite motorsports, luxury lifestyle, and gritty street culture, I engineered an aggressive, high-energy presentation system.

The editorial layout pairs bold, high-contrast typography with dramatic, full-bleed action photography—seamlessly structuring multifaceted global media metrics, VIP event footprints, and high-visibility corporate partnership tiers into an incredibly compelling, premium pitch tailored for global brands and executive stakeholders.

Year: 2021
Client: Beverly Hilton
Agency: Subnation
Role: Art Director, Designer

Experiential brand identity design, strategic narrative layout, and comprehensive sponsorship deck architecture for the Oasis Music Series.

Developed to position the concert series as a premium, destination-driven entertainment property, I engineered a vibrant, modern, and highly engaging presentation system. The layout seamlessly balances clean typographic hierarchy with vivid festival-lifestyle imagery and structured data modules—fluidly articulating event footprints, multi-genre artist line-up strategies, and high-visibility corporate integration opportunities into a compelling, revenue-driving pitch for global brands and stakeholders.

Year: 2024
Client: Network Advisory
Agency: Network Advisory
Role: Art Director, Designer

Strategic brand positioning, visual narrative design, and comprehensive presentation layout for the Dereon Coleman official brand deck.

Developed to establish a sophisticated, high-end identity at the intersection of elite athletics, fashion, and lifestyle culture, I engineered a clean, editorial layout system. The presentation architecture utilizes high-contrast typography, striking negative space, and premium mood boards to seamlessly articulate long-term brand visions, strategic audience demographics, and upcoming capsule collections into a highly compelling, sponsor-ready corporate pitch.

Year: 2024
Client: Network Advisory
Agency: Network Advisory
Role: Art Director, Designer

Strategic brand positioning, visual narrative design, and comprehensive presentation layout for the Bryce Cofield official brand deck.

Developed to establish a sophisticated, high-end identity at the intersection of elite athletics, fashion, and lifestyle culture, I engineered a clean, editorial layout system. The presentation architecture utilizes high-contrast typography, striking negative space, and premium mood boards to seamlessly articulate long-term brand visions, strategic audience demographics, and upcoming capsule collections into a highly compelling, sponsor-ready corporate pitch.

Strategic visual identity mapping, narrative architecture, and comprehensive brand deck design for rising athletic talent Bryce Cofield.

Developed to position the athlete at the lucrative intersection of high-performance sports, fashion, and Gen-Z lifestyle culture, I engineered a sleek, media-forward editorial layout. The presentation strategically deploys bold typographic hierarchy, high-contrast action frames, and premium digital mood boards to cleanly articulate social media metrics, upcoming brand venture pipelines, and long-term partnership scalability into a highly persuasive, sponsor-ready corporate pitch.

Year: 2024
Client: Network Advisory
Agency: Network Advisory
Role: Art Director, Designer

Strategic brand positioning, visual identity mapping, and comprehensive portfolio architecture for the Brady Smigiel official brand deck.

Developed to establish a premium, high-impact digital presence for an elite, top-tier quarterback prospect, I engineered a sleek, editorial presentation system. The layout strategically deploys bold, modern typographic hierarchies, high-contrast action frames, and clean statistical data blocks to flawlessly articulate on-field performance metrics, media coverage highlights, and scalable corporate partnership opportunities into a highly persuasive, next-level NIL pitch.

Year: 2023
Client: Hooters
Agency: Subnation
Role: Art Director, Designer

Strategic visual layout, campaign architecture, and innovative pitch deck design for the Hooters Web3 and digital marketing initiative.

Tasked with modernizing a legacy brand's digital ecosystem for a tech-forward demographic, I engineered a vibrant, high-energy presentation system that seamlessly bridges traditional brand identity with modern digital culture. The deck utilizes clean, responsive content framing, bold typography, and intuitive informational infographics to fluidly map out community-driven digital assets, virtual loyalty rewards, and interactive digital activations into a highly compelling, forward-thinking corporate roadmap.

Year: 2022
Client: Subnation
Agency: Subnation
Role: Art Director, Designer

Strategic visual layout, cutting-edge campaign architecture, and comprehensive retrospective deck design for Metaverse Fashion Week.

Tasked with distilling a highly technical, multi-dimensional virtual event into a clear business case study, I engineered a sleek, hyper-modern, and tech-forward presentation system.

The editorial architecture masterfully pairs clean, minimalist typography with vibrant, full-bleed digital avatars and virtual runway captures—seamlessly translating complex Web3 metrics, digital wearable commerce paradigms, and high-profile luxury brand integrations into a highly polished, executive-ready corporate overview.

Year: 2023
Client: Stoopid Buddy Studios
Agency: Subnation
Role: Art Director, Designer

Complete product line concepting, strategic deck architecture, and high-stakes pitch presentation design for the Micro Mayhem collectibles line.

Developed to capture the high-velocity, chaotic energy of the toy brand, I engineered a vibrant, high-impact visual identity system for the presentation itself. The layout masterfully balances playful, action-forward typographic hierarchies with detailed physical product renders, custom packaging concept frames, and retail display mockups—seamlessly structuring target demographic data, manufacturing scalability, and multi-tier retail distribution strategies into an incredibly compelling B2B corporate sales pitch.

Year: 2023
Client: Blumhouse
Agency: Subnation
Role: Art Director, Designer

The latest installment in The Exorcist franchise will bring the series to new heights with a sequel trilogy that delivers the dread that captured audience’s imaginations decades ago. This film also marks NBC Universal’s first film in the series after purchasing the rights in partnership with Blumhouse.

As technology continues to evolve the art of storytelling, The Exorcist remains a tale as horrifying as ever, a cornerstone of cinema's ability to shock and disturb. With significant progression in the series’ lore, audience's growing passion for fright, and the production and marketing resources of NBC Universal, The Exorcist Believer deserves a serious upgrade in how fans engage with the story.

In partnership with Subnation, Soul Machines, Charisma.AI and Ambidio, NBCU will utilize the latest technology, social media and data-driven creative, to terrify fans in more ways than ever.