Year: 2023

Client: Mattel

Agency: Subnation

Role: Art Director, Designer

Description:

Mattel Creations is an elevated collector platform that offers a canvas for the most innovative creators of today and tomorrow to tinker with, reimagine, and re-create some of the most iconic toy brands in the world.

On this platform, the Mattel Future Lab Team has launched a Digital Collectibles community that aims to bring Mattel’s legendary and iconic brands and characters to life in the world of Web3.

Year: 2023

Client: King of Sneakers

Agency: Subnation

Role: Art Director, Designer

Description:

Adriana Gutierrez, aka King of Sneakers, is one of the most talented sneaker artists whose unmatched ability to transform shoes into works of art with ease and expertise is gaining her widespread global attention.

From Spongebob to Fortnite, no design is too big or small for KOS, giving each pair of sneakers unwavering dedication and commitment. Athletes, celebrities, brand executives and general consumers, are all wearing customized sneakers that make you feel like a ‘King’.

Year: 2023

Client: MGM

Agency: Subnation

Role: Art Director, Designer

Description:

Subnation proposal to collaborate with MGM and EON Productions to develop a series of NFT collections. Leveraging the James Bond brand and film franchise, we pitched many concepts to create unique digital and physical collectibles, exclusive experiences, and value-driven utility, ushering in a new era of Bond fandom.

Year: 2024

Client: Network Advisory

Agency: Network Advisory

Role: Art Director, Designer

Description:

This is part of a series of branding exercises I did for a variety of promising high school athletes. The idea was to give them a leg up on their personal branding as they headed to college. I developed logos, color schemes, sample merchandise, and other aesthetic brand elements.

Year: 2021

Client: Twitch

Agency: Subnation

Role: Art Director, Designer

Description:

Founded in 1999 by British skater, race car driver and entrepreneur Maximillion Cooper, Gumball 3000 is the world’s biggest and most famous supercar road rally — and has become a “bucket list” event for celebrities, influencers and the world’s billionaires to drive (and party) in this once in a lifetime adventure.

Year: 2024

Client: Network Advisory

Agency: Network Advisory

Role: Art Director, Designer

Description:

This is part of a series of branding exercises I did for a variety of promising high school athletes. The idea was to give them a leg up on their personal branding as they headed to college. I developed logos, color schemes, sample merchandise, and other aesthetic brand elements.

Year: 2021

Client: Beverly Hilton

Agency: Subnation

Role: Art Director, Designer

Description:

Subnation, in partnership with The Beverly Hilton, is launching a live music series offering guests a unique entertainment experience with front row seats from the balcony of their room. The concert package includes: premium room, in-room dining, beverages, snacks, limited edition concert apparel, personal protective gear and other gifts from our brand partners.

Year: 2023

Client: Hooters

Agency: Subnation

Role: Art Director, Designer

Description:

With over 400 restaurants worldwide, HOOTERS is an iconic restaurant brand that has established itself as a destination for sports fans, happy hours and weekend get-togethers. The Company sponsors numerous sporting events such as NASCAR, golf and student-athletes through a recently announced NIL deal.

To celebrate the brand’s 40th anniversary (2023), and to leverage the collectability of HOOTERS merchandise and expand the customer loyalty program, HOOTERS will incorporate Web3 tools and technology into its marketing plan.

Year: 2022

Client: Subnation

Agency: Subnation

Role: Art Director, Designer

Description:

The eyes of the fashion world were focused on Decentraland and the Metaverse as over 50 top designers from across the globe converged at the inaugural edition of Metaverse Fashion Week. An event years in the making - a culmination of technical and creative brilliance ushering in a bold new era in fashion.

Subnation was proud to take part in this historic event that welcomed the world, not only to luxury digital wearables, but the limitless possibilities of the Metaverse itself.

Year: 2023

Client: Stoopid Buddy Studios

Agency: Subnation

Role: Art Director, Designer

Description:

Inspired by the viral stop-motion short, Micro Mayhem is an animated series from Stoopid Buddy Stoodios and Jon Favreau, that features a host of original cars with as much personality as they have power. The series combines miniature filmmaking and stop-motion artistry in a wild (and comically violent) ride like no other! The Looney Tunes-like stories will be a launching pad for gaming, collectibles, toys and real world experiences all built around the Micro Mayhem brand.

Year: 2023

Client: Blumhouse

Agency: Subnation

Role: Art Director, Designer

Description:

The latest installment in The Exorcist franchise will bring the series to new heights with a sequel trilogy that delivers the dread that captured audience’s imaginations decades ago. This film also marks NBC Universal’s first film in the series after purchasing the rights in partnership with Blumhouse.

As technology continues to evolve the art of storytelling, The Exorcist remains a tale as horrifying as ever, a cornerstone of cinema's ability to shock and disturb. With significant progression in the series’ lore, audience's growing passion for fright, and the production and marketing resources of NBC Universal, The Exorcist Believer deserves a serious upgrade in how fans engage with the story.

In partnership with Subnation, Soul Machines, Charisma.AI and Ambidio, NBCU will utilize the latest technology, social media and data-driven creative, to terrify fans in more ways than ever.

Year: 2024

Client: Network Advisory

Agency: Network Advisory

Role: Art Director, Designer

Description:

This is part of a series of branding exercises I did for a variety of promising high school athletes. The idea was to give them a leg up on their personal branding as they headed to college. I developed logos, color schemes, sample merchandise, and other aesthetic brand elements.